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 International Management & Technology Consultants |
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Marketing Marketing Consulting The IMT Consultancy utilises existing distribution contact networks. Certain products and capabilities may have special requirements. Our marketing team carefully analyzes the products under consideration and your business targets to determine if our distribution network will be the appropriate. If our existing networks are not the appropriate platform for your products, we identify the right local organization or individual to work with us and our local contact-agent to provide the specific marketing and support for your product. The IMT Consultancyutilises a teaming process for its clients with the Strategic Objective to increase company's sales volume and bottom-line profits: 
Evaluating the market positioning of a client's product
Negotiating the most beneficial teaming arrangement.
Define the market and business opportunity for new product.
Define competitor's strengths and weaknesses.
Revitalize the share, sales & profits of current products.
Evaluate and improve the effectiveness of sales channel.
Perform Due diligence for a potential acquisition.
Define the market and business opportunity for new product.Market Research to define & evaluate new product or business opportunities
Market: Size, growth rate, segments, key accounts and trends
Competition: Sales, share, pricing, strategy, strengths and weaknesses
Critical success factors: Typical factors include strategy, pricing,
specifications, time window, core competence, alliances, etc.
Sales channel: Will your current channel be successful? If not, define the
channel requirements.
Pricing: Industry structure. Best strategy & specific recommendation for
entry.
Promotion: Industry practice. Best strategy and specific recommendation
for entry.
Define the market and business opportunity for new product.
Define competitor's strengths and weaknesses.
Revitalize the share, sales & profits of current products. Market Research to define competitors strengths and weaknesses
Sales: Definition of sales by year, market segment, product line,
geographic, key accounts and other variables
Profit: Definition of their source of profits including annual profits,
market segment, product line, key accounts and other variables
Strengths and weaknesses: Define their strengths and weaknesses. They are
key to your strategies and programs
Financial structure: P & L and key elements of balance sheet. Developing
with input from your controller and department personnel
Strategy & program: As a team, we define strategy and action planDistributor, representatives and dealer evaluation, analysis & upgrade
Define programs to increase sales and profits
Evaluate the effectiveness of current sales channel
Define a new sales channel for a new product or marketDue Diligence for a potential acquisition
Define their strengths and weaknesses
Define major barriers to success.
Define their industry reputation.
Define the market and business opportunity for new product.
Define competitor's strengths and weaknesses.
Revitalize the share, sales & profits of current products. |
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